SimpleFind is a UK product comparison site. Tell us what you need in your own words, like
waterproof running shoes, wide fit, under £160
or a running vest for ultras
. We show the
products that fit best, score each one on what you asked for, and link to independent reviews. Then you
buy from the retailer.
Type it how you'd say it, or tap what matters: waterproof, wide fit, quiet, easy to clean, a budget. Slide the things you care about most higher.
Every product is scored ahead of time against clear questions, using its specs and what independent reviewers found. That's why results are instant.
Each pick shows its scorecard, and anything lower down says what it missed. When you're ready, you buy from the retailer you trust.
A real entry from our first range, running shoes. No star ratings or "editor's choice" badges: just the scores, and where they came from.
Dependable over long miles with a livelier midsole and great grip; the toebox is narrow and pointy.
A lighter, better-locked-in Speedgoat that handles fire roads and technical trail alike, but runs small.
Most AI shopping tools make you chat. Ours does the slow part ahead of time, so the answer is already there when you search.
Sell the rankings.We earn a small commission if you buy through a link. The code that ranks products can't even see commission rates, and we test that automatically on every change.
Pad the list.If only three products really fit what you asked for, we won't dress up near-misses as picks. Anything lower down says exactly what it misses.
Follow you around.No advertising trackers, no cookies on this site, and no account or email address needed to use it.
I do a lot of trail running, and every new pair of trail shoes used to take ages going between review tabs, forum threads and different retailers’ pages where everything is a “best seller”. It's the same story for headphones, a new kettle or a pram.
SimpleFind is the tool I wanted: say what matters, and see what fits and why. It's early, and I'm building it in the open, so if something's missing, tell me.
More ranges follow as we build each one's product list, scoring questions and review links.
What SimpleFind is.An independent UK comparison site. Shoppers tell us what they need, we show the products that fit best with a clear scorecard, and they click through to buy from you.
How we're paid.Through affiliate programmes, via networks such as Awin or directly. Links are clearly disclosed, and we're open about it in our affiliate disclosure.
What we need.A product feed with accurate specs, prices and stock. Better product information means fairer scores for your products.
Rankings aren't for sale.We don't sell positions. Commission never affects rankings, and we'll never bid on your brand terms or use misleading promotions.
SimpleFind is run by Allan Napier (trading as Codebotiks) in Scotland. Talk to us: hello@simplefind.co.uk.
A faster way to choose what to buy. Tell us what matters to you and we rank products against exactly those things, showing a scorecard for each so you can see why it made the list.
Yes. SimpleFind is free to use. You always buy directly from the retailer.
When you click through to a retailer and buy something, we may earn a small commission. Commission rates are kept out of our ranking code entirely, so they can never change what we recommend. More on how we earn.
An AI model built for making judgements, not writing text, scores every product against clear questions using its specs and independent reviews. Each score shows what it's based on, and it says "not sure" when the evidence is thin. More on our technology.
Running gear: trail running shoes, road running shoes, and running vests and packs. We're adding outdoor, tech, home and more as each range is ready.
We list products from UK retailers and brands, and link to independent reviewers who test them. We work with retailers through affiliate networks such as Awin and directly. Retailers can't pay to change their position in our results. Retailer? See working with us.
No. We don't sell or share your data, and we don't run advertising trackers. You don't need an account or an email address to use SimpleFind. See our privacy policy.
Say what you're shopping for. No account, no email address.